Campaign Ideation & Design
Developed an inclusive and impactful week-long activation plan (Connect & Unleash) for mental, physical, and social well-being, leveraging lululemon’s brand values.

• Activities included:

  • Collaborative art sessions

  • Yoga in the dark

  • Sports Day with wellness games

• Consumer Insight Analysis

  • Conducted in-depth research on Gen Z mental health challenges and values to align campaign messaging effectively.

  • Identified opportunities to promote inclusivity and community engagement.

• Quantitative & Qualitative Impact

  • Projected reach: 20,000 students across multiple campuses.

  • Proposed cost-saving measures: $188,000 in total budget efficiencies.

• Tools Used

  • Canva (Visual Strategy & Presentation Design)

  • Google Workspace (Collaboration & Data Analysis)

  • Microsoft PowerPoint (Final Deck Preparation)

Results:

2nd Place out of 150 teams.