Creative Campaign Development for YWiB
Industry: School Club, Non-Profit
Role: VP Marketing (24/25), Marketing Coordinator (23/24)
Skill Demonstrated: Graphic Design, Content Creation, Campaign Strategy, Branding and Communication, Event Promotion, Stakeholder Engagement, Video Creation, Analytics and Reporting
Campaign Ideation, Design, and Execution
Developing visuals to promote YWiB UBC’s events, focusing on creating impactful campaigns that resonate with audiences.
Tools Used:
Canva
Pinterest Boards
Meta Business
Bounce
Result: Increased engagement by 60%.
Sponsorship Package Design
Designed the sponsorship package for YWiB UBC, creating a visually compelling and professional layout to engage potential sponsors and partners. The package aligns with YWiB’s brand identity and values, showcasing opportunities for collaboration.
Showed cross-functional collaboration by working closely with the Finance Portfolio.
Tools Used:
Canva
Adobe Photoshop
Adobe Illustrator
Slack
Result: Secured over $5000 in sponsorships from KPMG, PepsiCo, Quadreal, Enterprise Mobility, etc.
@ywibubc on Instagram