A Rebranding Campaign for Transformation (TGS)
Skills Demonstrated: Brand Strategy Development, Market Research and Analysis, Campaign Ideation and Execution, Stakeholder Engagement, Project Management
Industry: Start-up, Recruitment, Tech
Role: Marketing Coordinator Co-op
Rebranding through Collaboration
Revitalized TGS's brand identity to align with its mission of connecting tech talent with innovative organizations. Focused on creating a cohesive and impactful campaign to engage stakeholders and enhance brand recognition.
Tools Used:
Canva (for visual content creation on LinkedIn)
Squarespace (for website updates and management)
Trello (project management)
Google Workspace
Collaboration:
Worked closely with external stakeholders, including:
Copywriters: For crafting compelling, brand-aligned messaging.
Web Designers: To ensure a visually consistent and engaging online presence.
Developers: For implementing backend updates and maintaining functionality.
Result: 60% increase in digital brand visibility.